At the time, Meta’s Advantage+ Shopping Campaign (ASC+) was still in their early stages and limited to optimizing toward the default “purchase” event—an approach that didn’t fully align with the brand’s subscription model. This constraint made it difficult to fully capitalize on Meta’s machine learning potential. To overcome this, I actively sought out and secured access to a newly released Beta that allowed for more tailored event optimization. I successfully enrolled the brand as one of the first participants in this Beta, enabling us to gain early insights and a competitive advantage before broader market rollout.