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Strategic Use of Product Catalog Drives 124% More Purchases and 131% Revenue Growth
Objective
Improved efficiency and scaled purchases for the eCommerce division of a top-tier business publication through tactical campaign enhancements.
Strategy
Introduced Product Catalog along side Advantage+ porfolio features to improve targeting and delivery.
+90% YoY budget increase.
Segmented campaigns by new vs. existing customers.
Capped existing customer spend at 15% daily.
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