Strategic Use of Product Catalog Drives 124% More Purchases and 131% Revenue Growth

Objective

Improved efficiency and scaled purchases for the eCommerce division of a top-tier business publication through tactical campaign enhancements.

Introduced Product Catalog along side Advantage+ porfolio features to improve targeting and delivery.

+90% YoY budget increase.

Segmented campaigns by new vs. existing customers.

Capped existing customer spend at 15% daily.

124%

Increase in Purchases

year-over-year

+131%

Increase in Revenue

year-over-year

+116%

Increase in Impression Share

year-over-year

+10%

Increase in Click-Through-Rate (CTR)

year-over-year

+21%

Increase in Return on Ad Spend (ROAS)

year-over-year