M. LoPilato
Drive sustainable subscription growth while maximizing efficiency and reducing acquisition costs.
Replaced legacy manual campaigns with ASC+ to reduce complexity and leverage machine learning.
Participated in a beta test within ASC+, unlocking enhanced performance tools designed for high-frequency, low-CAC acquisition.
Used a test-and-learn approach to monitor performance shifts and optimize budget allocations.
Balanced algorithmic automation with oversight, ensuring long-term scalability.
+9%
Increase in Subscriptions
year-over-year
-26%
Less spend year-over-year, but still increased efficiencies
-31%
Decrease in year-over-year Cost per Acquisition (CPA)
