Scaling Smarter: Winning Subscriptions with Efficiency

Objective

Drive sustainable subscription growth while maximizing efficiency and reducing acquisition costs.

Replaced legacy manual campaigns with ASC+ to reduce complexity and leverage machine learning.

Participated in a beta test within ASC+, unlocking enhanced performance tools designed for high-frequency, low-CAC acquisition.

Used a test-and-learn approach to monitor performance shifts and optimize budget allocations.

Balanced algorithmic automation with oversight, ensuring long-term scalability.

+9%

Increase in Subscriptions

year-over-year

-26%

Less spend year-over-year, but still increased efficiencies

-31%

Decrease in year-over-year Cost per Acquisition (CPA)