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Powering Peak Season Growth for a Globally Recognized DTC Brand
Executed a data-driven paid social strategy that capitalized on peak holiday demand—making paid social the brand’s leading revenue channel for the quarter.
Challenges
Navigating seasonal demand fluctuations in a competitive Q4 landscape.
Managing overspend risks while still aiming for growth.
Capitalizing on short-term opportunities without sacrificing long-term efficiency.
Solutions
Identified high-demand weeks for accelerated media investment using real-time performance insights.
Prioritized placements and channels (Meta, TikTok, and Pinterest) with proven ROAS and high audience responsiveness.
Established campaign structures aligned with business objectives to drive revenue growth and accelerate new customer acquisition.
Optimized budget pacing to hit acquisition goals while minimizing inefficiencies during softer performance periods based on the forecasted demand curve.
Conducted conversion lift studies to evaluate which campaign strategies delivered the most incremental business impact.
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