Launched zip-code-targeted Holiday CTV ads across smart TVs and set-top boxes via Run of Network, with WarnerBros Streaming (HBO, HGTV, Discovery) delivering the highest conversions and spend.

Executed a geo-targeted mall strategy across brand locations, running creative on digital kiosks during business hours with embedded QR codes for seamless customer engagement.

Leveraged UGC as the cornerstone of the paid social strategy, capitalizing on the growing efficiency and authenticity of creator-led content to drive stronger engagement and lower acquisition costs.

Native continued to lead as the top-performing programmatic ad type, reinforcing its role as a key driver of results. I strategically launched this format to capitalize on its consistent and proven performance.

Engaged users who fully viewed CTV ads with follow-up messaging across additional touchpoints to deepen brand impact.